Popular routes across the UK have been used as inspiration for the new products.
Dacia is celebrating some of the UK’s most popular road trip destinations with a series of air fresheners which draw inspiration from these much-loved places.
A new survey conducted by the brand put Scotland’s North Coast 500 as the top road trip destination in the UK, followed by The Coastal Way in Wales – which runs the entire length of Cardigan Bay – and the route from Poole to Lyme Regis in Dorset. Cheddar Gorge through the Mendip Hills also took top-five-place honours, followed by the Causeways Coastal Route from Belfast to Derry/Londonderry. The survey of 2,000 drivers also found that Brits take an average of three road trips each month, with 90 per cent saying that taking to the wheel to explore some of the UK’s most iconic roads had a firm place on their bucket list.
Drivers who want to travel to the Jurassic Coast can choose the Jura-scent Coast air freshener which smells of ‘seashore plus ancient fossils and ice cream’ while ‘Eau de Gorge-ous’ has ‘moss, rocks, thyme, geranium and grass with gentle hints of cheddar cheese’ to transport motorists to the famous Cheddar Gorge.Luke Broad, Dacia UK brand director, said: “The UK is the ultimate playground for adventurous motorists.
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