Dacia's revealed its fresh rebranding.
As for the logo, Renault said last year that the goal was"to change the brand’s visual language by tapping into its fundamental characteristics: robust, simple design, and a willingness to focus on the essentials." The minimalist letters are intended to communicate a"pared-back and cunning character." Yes, 'cunning', that's what they said.
It's scrapped the closing strokes on the ‘D’ and ‘A’ , leaving minimal forms, which are also mirror images, creating a simple, geometrical look with a mechanical feel. The accompanying emblem is derived from the logotype, bringing together the ‘D’ and ‘C’, to form a symmetrical link, which Renault says symbolises a strong, cohesive bond.
Belgique Dernières Nouvelles, Belgique Actualités
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