'I am more optimistic than ever that the democratic order will win against surveillance capitalism,' writes Shoshana Zuboff
This will require new charters of rights and new legal frameworks overseen by new institutions purpose-built for our time.
The next years will be tough, requiring unflinching muscle and determination. Though surveillance capitalism is the young challenger, it embodies many novel strengths that have been rapidly transformed into reliable means of domination. But the corporations do not hold all the cards. The young entrepreneurial pioneers of the internet once hailed as heroes are now more like addled aging emperors, unhinged by the absolute power that our democracies bestowed upon them.
And while democracy may be the old and slow incumbent, it brings advantages to this showdown that are difficult to rival. These include the ability to inspire democratic action, to inspire fear in adversaries, and most formidable, the legitimate authority and requisite power to make, impose, and enforce the democratic rule of law, based on cherished values, ideals, and principles. It teaches us that whatever has been made by people can be unmade by people when we stand together.
Professor Zuboff delivered an adapted version of this essay as her keynote remarks at the opening ceremony of the UNESCO World Press Freedom Day Global Conference on May 2, 2022.
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