Derided white bread is making a comeback in Japan's trendiest bakeries 🍞But it will cost you £15...
It’s the fluffy white slice that’s staging a stealth comeback with gourmets – shokupan, or ‘milk bread’, is a hit in Tokyo and going for $18 a loaf in LA
Unlike many Western tastemakers who disparage the denuded wheat kernel, white bread is finding a new audience among Japan’s gourmet set. It has even become a hot-ticket export, with Americans lining up for a slice of Japanese white loaf that is so far removed, they say, from the pap of the processed industrial version, they are paying $18 for one baked in Los Angeles.sells out its “shokupan” milk bread each day in seconds, says Noriko Okubo its co-owner.
The Ginza shop itself is a shrine to the white loaf. The naked blocks of starch are presenting in a stark Zen-like fashion. The secret ingredient, apparently, is a dollop of honey.Those firmly in the brown bread camp would be puzzled to see the long queues for what looks like unsliced Wonderloaf outside Ginza Nishikawa’s original bakery.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Super Formula: Raoul Hyman's three-year wait for Japan dreamAfter an agonising three-year wait, HondaRacing_HPD scholarship winner RaoulHyman is finally getting the chance to race in Japan next year. Here's the story of how he earned his dream SFormula chance:
Lire la suite »
Japan Inc’s cash hoarding habit has painted a giant target on its back\n\t\t\tLet our global subject matter experts broaden your perspective with timely insights and opinions you\n\t\t\tcan’t find anywhere else.\n\t\t
Lire la suite »
Japan Is Bringing Back Nuclear Power To Protect Its Energy Security | OilPrice.comJapan is bringing back nuclear power as a key energy source, looking to protect its energy security in the crisis that has led to surging fossil fuel prices.
Lire la suite »
Urgent warning over deadly fungus in bread - as infections surge globallyMUCH-LOVED staples such as bread and pasta contain harmful fungal toxins that pose a serious threat to human health, experts have warned. Most wheat – the main ingredient found in severa…
Lire la suite »
Barbie movie first looks sees Margot Robbie on beach in black-and-white swimsuitA new teaser trailer of Barbie shows Margot Robbie dressed in a black and white swimsuit and huge sunglasses as she winks to the camera before it cuts to pink and blue scenes
Lire la suite »
White Sox, Andrew Benintendi agree to contractThe White Sox and Andrew Benintendi agreed on a five-year, $75 million contract, pending a physical, a source tells ken_rosenthal. The pre-existing White Sox connections to Benintendi were seemingly limitless.
Lire la suite »