Diablo: TikTok, brand deals and a console launch: How franchise is targeting younger players

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Diablo: TikTok, brand deals and a console launch: How franchise is targeting younger players
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Diablo: TikTok, brand deals and a console launch: Find out how the franchise is targeting younger players ⬇️

Now, Activision Blizzard, the publisher of World Of Warcraft and Call Of Duty, is attempting to target a younger demographic for one of the biggestWith a core demographic of"a PC player in their mid-thirties", the masterminds behind the 26-year-old series think the future lies in consoles.

Diablo IV is the first game in the series to be released on console on day one, as opposed to Diablo III which was brought to console some time after its PC launch.

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