The Patriots' 'culture' isn't the same selling point it used to be.
From a performance standpoint, Hopkins probably had a better chance to succeed in New England with Mac Jones and new offensive coordinator Bill O'Brien -- who was Hopkins' head coach during his most productive seasons with the Houston Texans -- than in Tennessee with 34-year-old quarterback Ryan Tannehill and unproven backups Malik Willis and Will Levis.
Based on reporting from Breer and Giardi, however, it sounds like Hopkins' main goal was maximizing his value in free agency after seeing Odell Beckham Jr. sign with the Baltimore Ravens for $15 million earlier this offseason. "The bottom line for was, because of when he was released, you're not going to get the OBJ contract, but he wanted to get as close to OBJ as possible," Giardi added."OBJ got $15 million guaranteed; this looks like $12 million and then incentives, so he got as close as he could. From talking to other teams around the league, I think that second year is going to be a dummy year.
If this was five or 10 years ago, the Patriots perhaps could have convinced Hopkins he'd have a good chance to put up big numbers while playing for a perennial Super Bowl contender led by a coaching legend in Belichick.
So, either the Patriots overestimated their ability to sell Hopkins on New England, or they're comfortable enough with their current wide receiver group that they didn't feel the need to match Tennessee's offer.
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