Disney execs want to buy EA and become a ‘gaming giant’

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Disney execs want to buy EA and become a ‘gaming giant’
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Bob Iger is being advised to buy EA and all its developers, as Disney considers whether it wants to re-enter the games industry as a major player.

Could EA Sports FC become a Disney property? Given their traditional audience, you might have imagined that Disney would’ve been an early pioneer in the video games industry, but they’ve always been strangely disinterested. That level of disinterest has varied over the decades, but they’ve often gone years without any major internal developers and usually just licence out their properties to other companies.

In that sense an acquisition would make a lot of sense, but Iger has already ignored one opportunity to foster in-house game development, after immediately selling off the FoxNext games division when Disney bought 20th Century Fox. At that time, he said: ‘We’ve just decided that the best place for us to be in that space is licensing and not publishing.

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