Dolmio's logo has had a major rebrand - now customers say 'we don't recognise it'
Dolmio has changed its iconic logo for the first time in years, leaving customers conflicted. The Italian sauce brand, which is sold across major supermarkets including ASDA, Tesco, Sainsbury's and Morrisons, has seen a total rebrand, and now looks entirely different.
But some supermarket customers say they're worried they 'won't recognise Dolmio' with its new label. But while the rebrand has been criticised by some, Dolmio insists that it will have no bearing on the quality of its products. Dolmio fans have been reassured that while there's a different logo, it's still the "same great taste on the inside". The Italian cooking sauce brand has unveiled its new rebrand, which features a "dynamic and playful visual identity" complete with a fresh, new logo.
From today, the brand's new look jars will be widely available for consumers in major supermarkets, including Sainsbury's, Tesco, Asda, Morrisons and more, as part of a phased nationwide distribution. Sian Gavin, Senior Marketing Manager at Mars Food, said: "Our Tasty New Look has been introduced to evolve Dolmio in line with our shoppers, making it more relevant, modern, and easier for consumers to navigate our portfolio.
Belgique Dernières Nouvelles, Belgique Actualités
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