Dropbox tossed out the workplace rulebook. Here’s how that’s working
When Dropbox employees showed up at the office before the pandemic, they felt pampered.
The most important change at Dropbox is this: the office is no longer the daily workplace for its nearly 2,700 employees. Under a new program dubbed Virtual First, launched in April 2021, Dropbox employees are expected to work virtually at least 90% of the time and only come into the office for occasional group gatherings in a space that has been specifically redesigned for group brainstorming sessions, special educational meetings, and fun activities like happy hours.
An array of companies—many of them in the tech industry—are also adopting virtual or hybrid work plans including Apple, Microsoft, Spotify, Slack, and LinkedIn. Nearly half of the nation’s tech workers—48%—are now working remotely full-time compared to 22% before the onset of the pandemic, according to a survey by research company Morning Consult. Of those, some 56% have no interest in going back to the office.
The unwritten rule that once required butts firmly placed in office chairs is out the window. The new rule might feel, taste, and smell to most employees as if there are no rules. That’s forced companies like Dropbox to create some new basic guidelines. In-person interaction, which Houston considers critical, will now be only occasional and take place in the newly designed Dropbox Studios, a state-of-the-art gathering place. Houston also plans to develop more opportunities for offsite meetings.
Virtual work also requires inventive ways to encourage employees to meet up in person—particularly to meet other Dropbox employees who aren’t even on their teams. So the company created Dropbox Neighborhood which gives workers positive incentives to gather.
But she does miss some things about going to work, such as the Wednesday afternoon breaks Dropbox workers would typically take together to enjoy freshly-baked cookies and take time to chill out. “I get energy connecting with people and that’s harder in a virtual environment.”Dropbox’s changes have perhaps no bigger fan than Melanie Collins, the company’s chief people officer, who only recently returned from maternity leave.
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