From the department of 'what fresh hell?'
Walking into their Chicago wedding, guests would have been forgiven for thinking they'd mistakenly entered an Amazon conference by the sounds of things."Amazon paraphernalia" was said to be draped everywhere and attendees weren't given a simple table number, but an"ASIN" , a 10-digit code used to look up products on Amazon.
Thankfully, when Levine asked attendees whom the couple knew from e-commerce to make themselves known during the toast,"literally half of our guests stood up," he told the news org.Levine said he came up with the idea, explaining:"We went through all these ideas, and they were so boring I wanted something that showcased our background and gave homage to where we came from."
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