Over the past year, Elon Musk has seemed to lose focus on the electric vehicles and spacecraft that built his fortune to instead concern himself with the affairs of the online world
from right-wing commentator Andy Ngo over which left-wing accounts to remove from Twitter under the pretense of halting leftist violence.
Musk says he will build the platform into something better than it was when he bought it. To do so, he’s tried to turn Twitter into an organization more resembling his other businesses, notably by purging the company of all employees not “extremely hardcore” in service of his vision.
Perhaps the most crucially self-sabotaging change was Musk’s attempt to create a new policy around verification, which allowed users to purchase a blue check mark for $7.99. Musk backtracked after the policy resulted in a tide of impersonation accounts. One user, for instance, wiped out $15 billion in value for pharmaceutical giant Eli Lilly after tweeting from a verified account that insulin would be given away for free.
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