X marks the rot
I couldn’t find it. Twitter. I knew it was running on my desktop, and in one of the two dozen Chrome tabs I had open, but I couldn’t see it. I scanned the tabs, but it wasn’t there., replaced by a black X. This is how you destroy a brand identity: by vaporizing brand recognition.
Even my favorite digital verb is at risk. Musk may try to convince us that we're all"X-ing" and that we're reading"X-es". Nothing could be more ridiculous. I can't wait to use phrases that make no sense to describe an act we'd perform on a platform we no longer recognize.to reflect our refreshed mission. We did not throw out our brand name, because we're well aware of the damage and confusion that would cause.
This photo reminds me of the power of a brand. Few are as recognizable as @ParisHilton. Imagine if she randomly chose to rename herself X. Right. Never would. Never should.Of course, it does not take a genius to know that. Surely, Musk, who some once believed was a genius, knew it. He clearly didn't care .
There is no moment at which I thought,"Maybe it won’t be so bad." But I also didn’t know just how immediately the brand destruction process would begin. The truth is that work happens more quickly in the psyche of customers who have a rooted connection to your brand.It’s like Musk went in with tiny scissors and cut the thin yet strong tendril connecting me to Twitter.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Elon Musk tweet boosts vaccine conspiracies targeting LeBron James' sonThe basketball legend's son Bronny James suffered a cardiac arrest on Monday.
Lire la suite »
Twitter user gives up @X username to platform's official account after 16 yearsElon Musk's Twitter rebrand has now seen the platform's official account adopt the username X, which had been owned by another user who joined the site in 2007.
Lire la suite »
Gaming communities poke fun at Twitter's X rebrandingTwitter has undergone yet another change, a rebranding to the name X, which serves no other purpose other than to seemi…
Lire la suite »
Two Doors Down writer teases another series in cryptic Twitter postTwo Doors Down writer teases eighth series amid filming of series seven.
Lire la suite »
Twitter headquarters left with half a sign as police interruptThe microblogging firm pauses removal of its name at San Francisco HQ after changing its brand to X.
Lire la suite »