You'll be forgiven for thinking it a simple design choice, but it's actually more complex, according to one colour specialist.
Whether you love or hate its burgers, most people are familiar with the iconic red and yellow logo of McDonald's.
On Karen's official behavioural consultancy website, she says in a post that the "mood this combination of colours emits is perfect for their target market", therefore drawing in more customers. She continued: "Yellow is also the most visible colour in daylight, which is why the McDonald's M can be seen from a far distance. The language of colour is communicated quicker to the brain than words or shapes as they work directly on our feelings and emotions."
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