Formula 1\u2019s top three drivers at the Japanese Grand Prix are to get their hands on innovative \u2018kiss me\u2019 trophies for the Suzuka podium celebrations.
Formula 1’s top three drivers at the Japanese Grand Prix are to get their hands on innovative ‘kiss me’ trophies for the Suzuka podium celebrations.Race title sponsor Lenovo came up with the idea to bring a bit of modern technology to the F1 trophy, and has commissioned world-famous design studio Pininfarina of America to help create it.
The result is a sleek concept, based around the design of an F1 car’s intake and the Lenovo logo, which also incorporates some smart technology that will come alive when the driver interacts with it. The trophy has a special ‘kiss me’ area located on the outside, with indicator lights which will flash when it is picked up to guide drivers to the right spot.
When the driver duly complies, and thanks to touch sensitive micro-switch technology, it will bring the trophy alive in the colours of their national flag.Lenovo’s executive creative director of corporate marketing, Philip Marchington, said: “As a leading technology company, we challenged ourselves to find a way to embed smarter technology into the trophies in a way that’s never been done before to elevate the podium experience.
Pininfarina is an inconic design studio that has famously worked with a number of leading car manufacturers including
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