Will Mark Zuckerberg's bet on a new name and the metaverse succeed?
There will still be a Facebook, and an Instagram and all the familiar platforms, as this is simply a renaming of the parent company alone.
"In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents' living room to catch up." chief executive Mr Zuckerberg wrote.Some of that may seem familiar to those who have spent the pandemic in video conference calls, but the vision for the metaverse will remind others of earlier virtual worlds, such as Second Life.
He says at the moment: "We're still looking for that absolute killer application of these virtual reality and augmented reality technologies." Meta will spend billions of dollars to bring it to life. The company recently announced it is hiring 10,000 people in the European Union to work on the project.
Mike Proulx, research director at research company Forrester, said: "Without trust, Meta's metaverse plans are already at risk."
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