Companies accused of using social media influencers to entice young people to try nicotine products
Photograph: InstagramPhotograph: InstagramPosing expertly for Instagram snaps, a parade of young and beautiful DJs, models and socialites line up to endorseBetween them, the 26 social media influencers boast 2.2m followers, and an audience that skews young, meaning they are hard to reach through traditional advertising channels.
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