Fitness expert and YouTube star Joe Wicks reveals he declined Boris Johnson's offer to front a public health campaign, citing lack of sincerity and substance. Wicks, known as The Body Coach, believes in focusing on fitness content and recipes that have a meaningful impact. He also criticizes the growing popularity of anti-obesity drugs, stating they do not address the underlying psychological issues related to poor mental health.
Fitness expert and YouTube star Joe Wicks has said he turned down then-prime minister Boris Johnson’s offer to front a public health campaign because he did not think it was sincere.
“I just didn’t feel passionate about it. It felt like a PR thing. You know – just shake hands and have a photo with him. It didn’t feel genuine. Speaking to Unfiltered, a new health and performance website, Wicks added: “It didn’t feel authentic. I just want to stick to what I’m good at, which is fitness content, and recipes that get people cooking.”
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Fitness Expert Joe Wicks Turns Down Boris Johnson's Offer for Public Health CampaignJoe Wicks, a fitness expert and YouTube star, reveals that he declined Boris Johnson's offer to front a public health campaign due to lack of sincerity. Wicks believes the campaign was just a PR stunt and did not feel genuine. He prefers to focus on his fitness content and recipes that have a meaningful impact. Additionally, Wicks criticizes the growing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
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Fitness Expert Joe Wicks Turned Down Boris Johnson's Offer for Public Health CampaignFitness expert and YouTube star Joe Wicks declined Boris Johnson's offer to front a public health campaign, stating that it lacked substance and felt like a PR move. Wicks, known as The Body Coach, preferred to focus on his fitness content and recipes that have a meaningful impact. He also criticized the growing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
Lire la suite »
Fitness Expert Joe Wicks Turned Down Boris Johnson's Offer for Public Health CampaignFitness expert and YouTube star Joe Wicks declined Boris Johnson's offer to front a public health campaign, stating that it lacked substance and felt like a PR move. Wicks, known as The Body Coach, preferred to focus on his fitness content and recipes that have a meaningful impact. He also criticized the increasing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
Lire la suite »
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