An inspirational non-profit organisation with links to south Shropshire has been gifted a valuable sponsorship slot by a Formula 1 racing team for the British Grand Prix.
Nick Corston on a visit to Ludlow Primary School in 2016
Smartsheet, the racing team's official partner, has given up its prime branding position spot on the front of the team's cars to STEAM Co, which could now be seen by millions of TV viewers. Nick said: “Our work at STEAM Co. is important because creativity is important, yet programs that foster creativity and imagination are often the first to be cut when budgets tighten."I believe that we are all born artists, and creating a creativity revolution can inspire our children, connect communities, and power an economy.
Ahead of the British Grand Prix, STEAM Co. will host a number of unique sessions for young students in collaboration with McLaren and Smartsheet, including a creativity day with rocket building and coding at a Woking school, chance to meet the engineering team at Silverstone, and a visit to the McLaren Technology Centre.
Sponsor X was launched at the 2022 Australian Grand Prix with local STEM non-profit DeadlyScience, and then brought to the 2022 United States Grand Prix with The Hidden Genius Project. "Delivering a campaign with authentic value and the hero activity of swapping a partner’s logo for a charity on our race car is something we had never seen before."What STEAM Co. are doing to foster creativity in our future generations can have such a positive impact on us today and tomorrow.”
Belgique Dernières Nouvelles, Belgique Actualités
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