Bundesliga club Fortuna Dusseldorf plan to make matches free to attend for fans. It is such an obvious PR win that Premier League sides must consider it. JohnnyTheNic
While this is good news for fans, it’s bad news for the greedy capitalist blood the Premier League has flowing through its veins. Those clubs may soon have to justify why they are demanding so much money from fans when, if they developed a similar model, they wouldn’t have to.
It’s the same principle for the smaller clubs. Crystal Palace have around half a million quid matchday income from tickets and other sales. To facilitate free entry, they just have to cover nine and a half million quid out of their £157m turnover. Whether this is done by cost-cutting, especially on player and executive wages, or by additional sponsorship deals, or increased media rights income, it is hardly insurmountable.
While it would need planning, in the way Fortuna Düsseldorf have done, it is absolutely fiscally possible for there to be three free games next season and the whole league to let fans in without charge in the medium term. Football clubs are not normal companies who are trying to maximise income at every turn; they have a civic, cultural and community role to play and ‘football for all’ is a great message for them to send out. It’s inclusive. Fans want to feel as though the club and the owners care about them. They don’t want to feel, as many currently do, that their loyalty is being exploited and that they are being made poorer by rich people.
Belgique Dernières Nouvelles, Belgique Actualités
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