'And right there where we stood was holy ground' 🎶 COTA will host its 10th USGP this weekend, and with an estimated 440,000 fans set to attend, it's come a long way since it joined the calendar. LukeSmithF1 examines its role in the US' F1 boom:
It will be the 10th time the Circuit of The Americas will have hosted the United States Grand Prix, and its big birthday bash promises to be one to remember.
The race has come a very long way. Earlier this week, F1 shared a video from its social media accounts back from the race in 2017. This was the race where, in its first US GP since Liberty Media had completed its takeover of the series, F1 tried to inject a slice of American sports pizzazz into proceedings by hiring famed boxing announcer Michael Buffer to help introduce the drivers.
At the time, it divided opinion. Those with fears over what impact Liberty’s ownership would have on F1 saw this as the kind of Americanisation they didn’t want near their Euro-centric championship. But many took it for what it was: yes, it was a bit cheesy, but it was also a sign of F1 not taking itself so seriously - after so many years of doing so under Bernie Ecclestone, back when things like YouTube and social media weren’t deemed worthwhile.
It was around the end of the 2017 season that plans really started to accelerate for the biggest gamechanger for F1 in the United States:. Then-commercial chief Sean Bratches was very quick to see the need for a docuseries after seeing what it had done for other leagues and sports. The production team at Box to Box did its first recces around Brazil and Abu Dhabi, pitching to the teams who had some scepticism about the plans.
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