Google is right to be spooked by Bing and ChatGPT – but it shouldn’t rush into AI

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Google is right to be spooked by Bing and ChatGPT – but it shouldn’t rush into AI
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Google doubles down on AI in bid to fend off Microsoft Bing

The New York Times has apparently seen internal messages from Google that show particular concern at Bing’s growing mindshare thanks to its AI features at a time Samsung is apparently considering replacing Google with Bing as the default search engine on its Smartphones and other devices.

To be honest, I’d be very surprised if Samsung switches – Google is, understandably, tightly integrated into Android, and changing the default search engine could upset a large number of its customers, and despite Bing’s recent PR wins, it still remains unpopular compared to Google. There certainly seems to be a worry at Google that losing Samsung to Microsoft is a possibility – which is why the search giant is doubling down on its own AI tools to counter these new threats.Internal documents seen by the New York Times apparently show that Google is racing to implement AI features in an ‘all-new’ search engine.

If Google really wants to impress us, it should take its time. After all, it still has a lot going for it. It remains the most-used search engine in the world by a huge margin, and that gives its AI tools a huge advantage, as they are able to be trained on a massive amount of data.recent episode of 60 Minutes

The evolution of AI, especially in the past few months, has been impressively fast, but it's important that there are checks and balances in place to ensure this AI goldrush doesn't become harmful. It's good to see Google seemingly taking that stance.

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