Quoted search gets an important upgrade
It appears the update is already in effect. We entered a search term surrounded by quotation marks onto Google Search and, sure enough, we got results with snippets displaying the phrase.Google Search Software Engineer Yonghao Jin explained in a blog post on the updates that the reason the snippet wasn’t added earlier is because some web pages made it difficult to implement. A specific phrase may be behind a page menu or a different part of the website, so you have to spend time finding it.
The snippet changes are not perfect nor universal, Google admits. If a web page has the quoted term multiple times, “the snippet may not show all of them if they are [too] far apart from each other.” Bolded terms will be mostly exclusive on Google Search for desktop. The announcement states the bold text won’t appear in snippets found on certain search modes like Images or News, nor on mobile.
We asked Google what other Search variations have the bold text in snippets. We’ll update this story if we get a response.
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