The tech giant's artificial intelligence firm DeepMind unveils measures to counter disinformation.
AI image generators have become mainstream, with popular tool Midjourney boasting more than 14.5m users.questions over copyright and ownership worldwideGoogle has its own image generator called Imagen, and its system for creating and checking watermarks will only apply to images created using this tool.Watermarks are typically a logo or text added to an image to show ownership, as well as partially to make it trickier for the picture to be copied and used without permission.
Google's system creates an effectively invisible watermark, which will allow people to use its software to find out instantly whether the picture is real or made by machine.Imperceptible: the image on the left has the watermark, on the right there is no watermark "You can change the colour, you can change the contrast, you can even resize it... [and DeepMind] will still be able to see that it is AI-generated," he said.
"Lots of institutions are exploring different methods, which adds two degrees of complexity, as our information ecosystem relies on different methods for interpreting and disclaiming the content is AI-generated," she said.
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