Traipse on into the metaverse courtesy of the new Endeavour Centre Seconds Genesis
Getting one’s head around the metaverse, blockchains, and all the other modern confections of the virtual world requires the help, on average, of three or four Advil and/or a glass of wine, or maybe the other way round. Head-scratching as it can be, the metaverse offers limitless new possibilities both to inform and entertain.
Last week, the brand launched its most ambitious project to date, a multi-channel initiative based on a limited-edition watch that is a mind-bending marriage of the physical, the digital, and the virtual. The watch, available in an edition of 50 pieces, has the relatively conventional name of the. But it also goes by another name, if you want to embrace the whole digital thing: the 01100111 01100101 01101110 01100101 01110011 01101001 01110011. Maybe just “the Genesis” will do for now.
What looks at first sight to be a blockchain experiment gone slightly wrong is actually a cannily designed watch with a pixelated, 3D-printed titanium bezel designed to mimic and extend the actual QR code engraved onto the sapphire crystal. Even the crown is 3D-printed from titanium. Behind the crystal lurks a simple three-hand display against a Vantablack dial.
While all that tech will doubtless delight the small army of Moser fans out there, nothing surely can delight them as much as the Genesis itself: a watch that pushes the design envelope so far forwards for the brand that, even without all the attendant virtual wizardry, it’s likely to be seen as a major milestone in the inexorable rise of this rather brilliant name.
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