Everybody, stay calm.
Rhode, which refers to Hailey's middle name , is already an acclaimed beauty brand in the US, having landed there last year with its promise of ethereal, glowing skin for all.
At the time, in a joint post with Rhode's official Instagram account, Hailey Bieber wrote, ""WELCOME TO THE WORLD OF RHODE. "we are a line of curated skincare essentials made with thoughtful intention. our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.
“we spent years working on our formulas with our skin board of dermatologists and chemists to make sure that every rhode product restores, protects and nurtures your skin. our formulas only use high-performance ingredients at efficacious levels. each one is purposeful, non-sensitizing, and chosen for its efficacy because a happy skin barrier is a glowy skin barrier. ✨ ”
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