Most games get into big livestreams for free, but if you have to pay up, you pay up big.
, Gamescom lists the prices for Opening Night Live trailer spots on a publicly accessible B2B page. A 30 second spot starts at €85,000, though you get the most bang for your buck with a 90-second spot for €165,000.
I reached out to Keighley and Gamescom with a few questions about the rates, and what percentage of Opening Night Live is made up of sponsored segments. Gamescom declined to answer specifically, but did say that the majority of games featured in the show are included for free. Other events, including our own PC Gaming Show, work the same way, with the majority of games being editorial inclusions and others being paid sponsors.
Oh, and if you want the"digital partner package" to use the Gamescom branding online or participate in things like the"Gamescom Steam cooperation and other platform partnerships," that's another €900. Gamescom does note that it has"special rates for indies available," but it's clearly majorly expensive to attend these sorts of large scale events, even if you aren't dropping fat stacks to appear in a livestream.
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