Because a universally flattering nude shade doesn’t actually exist.
Discovering the best nude lipsticks is quite an undertaking. What’s nude for one person isn’t always the same for the next as there are endless skin tones and undertones to account for. Because the term is so nuanced, it’s clear why so many of us struggle to find the right shade.
“The most popular industry definition for a nude lip is one shade above your natural lip tone; this is how you avoid looking washed-out and choosing a shade that is too pale for you,” says, cofounder of Ctzn Cosmetics — the beauty brand founded by a trio of sisters who sought to create products inclusive to people of colour, inspired by their own South Asian heritage. She continues that beyond understanding your complexion and undertones, you must take your lip tone into consideration.
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