HighOnLifeGame creator Justin Roiland discussed the impact of Game Pass and how it is a 'powerful tool to get a lot of reach.'
), Roiland discusses how he researched Game Pass beforehand."I spoke with a handful of other studio folks who did Game Pass, and I ultimately came to the conclusion based off of what I had heard that it is — it’s a value-add. Because essentially, there’s a lot of people that would otherwise not have picked up the game and played it," Roiland says.
Interestingly, while noting that Game Pass is"a powerful tool to get a lot of reach" and explaining how"that’s what I gathered in doing my due diligence on it on my own," Roiland adds that"a lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [they get] 7x sales.” Roiland also adds that as an indie studio, the team"do want a war chest to make a bunch more fun crazy games. And that was of consideration for us. It’s like, ‘OK, we really want this game to get out there. We want it to do. We want sales to do well.’"
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