Despite the obvious quality Scribe's wheels, to establish a foothold in the market, they realised that the brand would have to offer something more, namely: incredible value for money. cycling Sponsored
If it’s true that the secret behind any successful company is the people involved, then it’s quite obvious why Scribe Cycling is rapidly becoming one of the first-choice options for cyclists looking to upgrade their wheels. Scribe’s team of seven staff has more than 100 years’ worth of experience in the bike industry, ranging from managing and running bike shops, to research and development, to e-commerce and media.
“I got a blank page and I started to write down, if it was my own range of bike wheels, what would I do and what would I change. I think whenever you work for big companies, it’s very hard to get exactly what you want for the ranges you are managing. You might have 20 things you’d like to see, but you only end up with perhaps 55% of what you think would be really good for the market.
“We have our own resin type, because we want the rim brakes to have much better biting power without the rim deteriorating through wear over time. It’s the same with our disc wheels as well. "We have a very specific, unique supply chain and then everything is assembled in Taiwan. We look for the best materials for our products, negotiate the best prices for those individual parts, send everything to Taiwan to be assembled, and then we ship everything to our headquarters in Belfast, Northern Ireland before delivering them to customers globally.”
That approach worked a treat. In Scribe’s first year, all its products were presold before they even arrived in stock. Then, in year two, it was the same. “I would say, at least once a week we have emails from American customers asking if the price is for just one wheel, when actually it is for a wheelset,” Alan says.
Key to this customer-focused approach are three important measures that come with every set of Scribe carbon wheels:“Our lifetime like-for-like replacement means, if you crash, you’ll only have to pay 50% of the product you’re replacing. Essentially all we do is cover our costs,” Alan says.“With our three-year warranty, if something fails, you get a replacement product straightaway and we cover the rebuild cost or we send you a completely new wheelset,” Alan says.
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