“You don’t need an instigator to incite violence anymore,” says a minority rights activist. “You just set the tone, set the track, and the hate will rock”
rassy beats, poorly-synced visuals, and jarring edits haven’t stopped Prem Krishnvanshi─ an engineer-turned-singer from the north Indian state of Uttar Pradesh─ from becoming a sensation on YouTube and social media. It’s his music’s message that resonates more than the quality. Krishnvanshi is one of several increasingly popular artists in India producing a relatively new rancorous genre of music, commonly known as “Hindutva pop.
Krishnvanshi takes pride in singing about the two most popular and powerful men in today’s India. “Yes, I sing about Yogi and Modi,” he says. “The songs in praise of them become instant hits.” Fittingly, Krishnvanshi has received state accolades and recognition for his songs. Donning a turban and with vermillion powder smeared on her forehead, Dubey can often be seen dressed in saffron—a colour that has come to be associated with Hindu nationalism—while she sings in a ferocious voice. Her aggressive vocalization, parlance, and body language has made her a star in Hindutva circles, as she often gets called for events organized by rightwing ideologues in many states.
“They were constantly playing these provocative songs over DJ speakers before they attacked our homes,” he said. By all appearances, he added: “It was a pre-planned event.” While the rise of Hindu nationalist violence has led to uneasiness and fear among Muslims, many believe the Hindutva pop music phenomenon has worsened already strained relationships between communities. “These songs have clearly influenced the minds of the people from the majority who view us with suspicion. Even my Hindu friends are now hateful towards me. They have made everything about Hindutva, even the Independence Day celebrations,” said Khan.
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