Holly Willoughby believes ITV didn’t do enough to stamp on claims that she and This Morning co-host Phillip Schofield jumped the queue to see the Queen lying-in-state
But the This Morning presenter has defied viewers by refusing to apologise for the row sparked by the claim thatThe darling of daytime TV has been shaken by the public anger directed towards herself and Schofield over the claim that the pair used “VIP access” to jump the Westminster Hall queue and file past theA blame game with ITV has resulted over the accusation, which spread like wildfire on social media at the end of last week, accompanied by images of the masked pair solemnly walking past...
Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. If this was an attempt to shut the story down it failed. Memes and mockery continued to spread on social media. A petition calling for Willoughby and Schofield to be sacked has attracted more than 40,000 signatures.
Willoughby will struggle to repair the damage to her “girl-next-door” reputation unless she gives a full apology for the row which now threatens her future as one of ITV’s star names.Likeability and relatability have been key assets for “brand Willoughby”, a £10m business which stretches from fashion to children’s books and beauty product endorsements to her own wellness website.
She signed brand ambassador deals with M&S and Garnier Nutrisse hair colour whilst her own Wylde Moon lifestyle brand sells products ranging from £65 candles to £495 earrings.
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