Holly Willoughby made an emotional statement upon her return to This Morning, but an expert warns it may have taken a 'bad situation' and made it 'much, much worse'
Holly Willoughby may have "poured petrol" on the scandal surrounding her one-time close friend and former colleague Phillip Schofield, according to an expert.
Referring to Phillip's lies about his affair on the show, Holly said: "We gave our love and support to someone who was not telling the truth." Edward said: "There's an old saying in PR: don't pick at the stitches. When something's healing, let it heal. There was a strong sense in the crisis comms community that, following Schofield's BBC interview, the story had come to the beginning of the end."
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