As the latest 1774 collection drops, we jump into the German brand's archives
In the early 2010s, trend forecasters K-Hole introduced the fashion world to a suffix that, for better or worse, would go on to transform the way we talk about trends. It all started with 'normcore', a comfortable and eminently clone-able aesthetic that drew inspiration from the humdrum stylings of 90s dads.
And during this period, there was a particular piece of footwear that reigned supreme: the Birkenstock sandal. They were everywhere, with or without socks, having managed to step away from the well-worn hippie image it had developed over the latter half of the 20th century . With the help of the growing trend, the affordable Birk soon became a casual staple that appealed to millennials globally.
The 1774 collection is largely to thank for upholding the brand's reputation and fostering the feeling of timelessness around it. The creative arm of the brand regularly delves into the company's history; it’s named after the year Birkenstock was born, and the designers utilise the extensive archives of 250 years of heritage for their often fashion-forward designs. Rummage through the extensive files and you'll quickly find that its renowned arched tread has barely changed.
That is part of the reason why Birkenstock has managed to sustain itself for a couple of centuries . The orthopedically-pleasing insole was first introduced by the founder's great grandson in 1913, after working for over a decade on a version that would also promote foot health. Going against mainstream practises, Konrad Birkenstock created a silhouette that would revolutionise the industry and act as the foundation to what we know today.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Zoë Kravitz Swaps Luxe Mary-Janes For Summer’s Most Functional FlatZoeKravitz is the latest celebrity to fall for the appeal of Birkenstock’s Boston clog shoes. The actor wore a pair out in New York, with baggy jeans, a tee and a denim shirt.
Lire la suite »
Thug on the run after German shepherd mauls seven-year-old child in horror attackCOPS are hunting for a dog-owner after a German Shepherd mauled a 7-year-old child and two others in a horror attack. Police scrambled to the scene in Thornton Heath, London, just before 9am yester…
Lire la suite »
New Porsche crest hones the lines and forms of the famous German automotive brandmarkThe updated Porsche badge, part of the brand’s 75th anniversary year, subtly reshapes every element to keep the logo current in the age of electrification
Lire la suite »
Hunt for owner after boy, 7, mauled by 'aggressive' German ShepherdPolice are hunting for the owner of a German Shepherd that mauled a seven-year-old boy in London yesterday.
Lire la suite »
Madeleine McCann: German police say objects analysed after Portugal searchProsecutors say it is not clear if items found at a reservoir in Portugal are linked to the missing Briton.
Lire la suite »
Dog found dumped in Newry was so neglected he had to be put to sleepAfter giving him immediate medical care and making him comfortable, the vets felt it would be kinder to let him slip away peacefully with their help
Lire la suite »