Ahead of the 2023 Kentucky Derby, learn how ornate hats became the race's trademark fashion, spawned contests, and boosted the hat-making business.
The Kentucky Derby may be the greatest two minutes in sports, but at Churchill Downs on Saturday, the competition parading in the stands could give the thoroughbreds a run for their money.
Although the annual battle for the Derby's most eye-catching hat has taken on a life of its own in recent decades, the tradition of wearing one to the race traces back to day one, says Kentucky Derby Museum curator Chris Goodlett. Defying social norms that excluded women from places men were gambling, he marketed his race to the fashionable upper crust. That meant women appeared front and center at the races, dressed in stylish clothes, shoes and — the centerpiece of the wardrobe — a dashing hat.
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