The Red Bull co-founder died at the age of 78 on Saturday
Born in Styria, Austria, when it was under the rule of Nazi Germany in 1944, Mateschitz discovered the drink that would eventually become known as Red Bull in Thailand while marketing toothpaste for his employer.
In 1984 he co-founded the Red Bull company with Yoovidhya, and the revamped drink has since become a market leader, selling over nine billion cans worldwide in 2021 alone, according to brand figures. Red Bull turned Mateschitz into a billionaire, with Forbes valuing his wealth at over $25bn before his death.Mateschitz decided that one of the best ways to market Red Bull was to associate it extreme sports.
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