The film, criticized for playing into right wing conspiracy theories, has outperformed big-budget movies this summer
in exchange for shares of the film's revenue. On August 16, the studio announced in a press release that it repaid its backers their original investment plus a 20% profit."They just had a completely different way of marketing a film that I’ve never seen," he said."I became a pain. And they told me, 'Alejandro, let us do our work. You have to trust us.' And we made a deal.
This has led to questions about how many of those extra tickets are actually being used and whether they're over-inflating the movie's sales figures. Jared Geesey, Angel's senior vice president of global distribution, told the that the"vast majority" of tickets are being bought directly by moviegoers and that only redeemed donated tickets are counted when Angel reports its box office grosses. Monteverde estimated that the Pay It Forward program accounts for less than 10% of“We do not break out Pay It Forward tickets versus regular tickets because they’re the same thing," Geesey said."A ticket is a ticket, whether you paid for it or someone else paid for it.
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