With around 100 million people tuning in every year, advertisements can cost up to a reported £8.3 million for a 30-second slot
Sir Elton John, Will Ferrell and Hollywood power couple Ben Affleck and Jennifer Lopez were among the celebrities who featured in this year's star-studded Super Bowl advertisements.
advert, Affleck is shown serving unsuspecting customers at a drive-thru before his wife makes a surprise visit. Travolta was joined by Scrubs stars Zach Braff and Donald Faison, parodying the Summer Nights scene from the 1978 musical Grease. Several celebrities reprised their legendary roles for the commercials which premiered during breaks in the Super Bowl action.
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