Broadcast channels launched globally in June but were only made available in the UK on Tuesday
And while the feature can be very useful for helping creators connect with their followers, the notifications can become somewhat annoying.What are broadcast channels on Instagram?Followers can read and react to these messages and vote in polls, but they cannot respond. A similar feature exists onCreators can only message followers who have joined their broadcast channel, and can send out notifications asking people to join.
Instagram said in a blog post: “Creators can use broadcast channels as a casual, quick way to keep followers up-to-date. They can use text, photo, video and voice notes to share their latest updates and behind-the-scenes moments and even create polls to crowdsource fan feedback. Only creators can send messages, while followers can react to content and vote in polls.
“In the coming months, Instagram will be adding more features, such as the ability to bring another creator into the channel to discuss upcoming collabs, collect questions for an AMA via question prompts, and more – the possibilities for connecting with fans are endless, and we can’t wait to see how creators begin using their channels.
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