Pentagram's Marina Willer and Nomad's Stuart Watson explain how they created the stunning new branding for London's popular museum.
London's National History Museum was the UK's most visited indoor attraction in 2021 and 2022. And visiting just got even better, as the museum's recently got a brand new visual identity, created by Marina Willer and her team at Pentagram along with Stuart Watson and Nomad.
The museum's mission is to turn visitors into advocates for the planet, and ultimately create a future where people and planet can thrive. The new brand aims to make this mission happen, with a digital first identity that engages visitors."We summarised the role of the museum as: moving from passive catalogue to active catalyst," says Willer.
Central to this rebrand is the symbol NHM, which forms a circle that ripples out, and works especially well in motion. To find out more about this stunning new identity, we spoke to Willer and Watson about their inspiration, the challenges they faced, along with their favourite parts of the process.The connection between all things in nature.
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