Huge supermarket chain launches new stores with bargain brand
We have asked how many and where but Iceland wouldn't provide any more information for now.
Justin Addison, international & wholesale director at Iceland Foods, said: “Iceland Local will make our unique range of frozen, chilled, fresh and grocery products available to customers in a completely new type of location, complementing our 1,000 company-owned Iceland and The Food Warehouse stores on the nation’s high streets and retail parks.
“Iceland Local gives customers an exciting new opportunity to pick up our food while they are refuelling, and we already have plans to roll out the concept with further openings in the months ahead.”
Belgique Dernières Nouvelles, Belgique Actualités
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