The cannabis industry is evolving in Massachusetts, with competition eating away profits and prices plummeting per ounce as more dispensaries enter the market.
"Everybody's looking at that newest technology to maximize yield," said Marc Shepard, founder of the New England Cannabis Convention."Maximize profitability, better marketing, better product."
Shepard says with hundreds of dispensaries operating in the state, and many more on the way, it's not necessarily a financial bonanza for dispensary owners. "It's just not the cash cow, automatic, get a license, open the doors and you're a millionaire," he said."It's a real business, just like every other business, with great opportunities for people that put out a good product.
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