Korea\u2019s Hyundai Motor Company stands a good chance of becoming the first truly modern mobility corporation of the post-automobile era. Over the past two decades, a combination of industrial muscle, superior design chops and a will to innovate have seen the brand become a global player. In addition to the...
– including the Kia Soul and Sportage, and the Hyundai Tucson and Santa Fe – continue to sell well around the globe, bolstering corporate confidence for a brave next step.Like all heavy industries, car makers work many years in advance. Hyundai Motor’s gears have been grinding in the background, for it entered 2021 with such a raft of new products and announcements that at times it was hard to keep up.
Next year it will be joined by the IONIQ 6, a saloon previewed by the swooping Hyundai Prophecy, a little-seen concept. Bothshare a platform but have very different body styles. Variation has always been a big selling point of a flexible EV platform, but Hyundai Motor is practically alone in its willingness to explore this.