We hear the stories behind the three most rented items on By Rotation.
The dress that made £1,865, 30, from Berkhamsted, Hertfordshire, bought this red Self Portrait dress for a winter wedding in December 2019 and received so many compliments from other guests, she decided to spread the love.
As a fashion lover, she always asks renters to post a picture with their review, so she can see them in her much-loved frock. Though most people in the rental community are ‘lovely’, accidents do happen. Most rental apps will help facilitate reimbursement for the cost of a repair or charge the renter in full if an item is unsalvageable.‘Definitely start with pieces that aren’t sentimental,’ she says. ‘For example, the Self Portrait dress just doesn’t fit me, so if something happened, it’s not like I’m at risk of losing out.
‘It’s amazing, but I’m also sometimes a bit jealous when I see some of the girls’ dresses and I think “I wish I’d worn that!”‘ she jokes. ‘It’s actually really versatile, as well as pretty large bag for something in the evening bag category,’ she says. ‘It can be dressed up or down. I’ve used it on nights out to jazz up more casual outfits!’, 33, from Bedford, decided to splash out on the £335 Gio Polka Dot Rixo dress in July 2019 after seeing Made In Chelsea star Emma Louise Connolly wearing it online.
The dress, which she describes as ‘fun and perfect for every occasion,’ has been rented 29 times on the app at a price of £11 per day. The result? A profit of £960 and a return of 287% on her investment.
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