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The WorldTour team this morning announced the Royal Commission for AlUla is stepping up from official partner to second naming rights partner on a two-year deal. The area of Saudi Arabia is, according to the press release, a"boutique heritage and culture destination in Northwest Saudi Arabia" that"hopes to introduce the stunning landscape of ancient civilizations to millions of cycling and sports fans around the world".
In Phillip Jones, the Chief Management & Marketing Officer of Alula's words:"Over the last few years, we have started to become known as an unchartered, intriguing destination for curious travellers and we feel this partnership with Team Jayco AlUla is an important part of our strategy and success. "Cycling is a big part of our vision for the future of AlUla with natural assets of stunning sandstone mountains, volcanic plateaus and an oasis with long winding roads running through it all. We are excited to be hosting the inaugural cycling camp in AlUla directly after the Saudi Tour 2023 where the cyclists will have a chance to engage and inspire the next generation.
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