This is a winner.
, Team GB's new identity includes a range of patterns that can be used as general graphic devices, tailored for certain events or brought to life in motion design. They capture the dynamism of the various Olympics sports, as does the bespoke typeface, Team GB Sans, from Lewis McGuffie. They type references Olympics sports, taking inspiration from everything from sports grounds and equipment to athletes’ movements for its bends, curves and arcs.
And while the colour palette clearly references the colours of the British flag, Thisaway pushed"the iconic red, white, and blue as far as we could”, adding a range of unusual alternative shades as well as neutral tones referencing gold, silver, and bronze medals."Obviously red, white and blue is synonymous with Great Britain, but it’s far from unique, with other competing nations such as France and USA also sporting the same colours.
The aim of the new brand identity is to raise Team GB’s profile, not just among the public but crucially among sponsors and commercial partners since the team is commercially funded. Thisaway says it aimed to avoid conveying an elitist idea of sports since it believes"Team GB helps and facilitates ordinary people to achieve extraordinary things.
Belgique Dernières Nouvelles, Belgique Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
You can now buy the ICONIC Barbie movie roller skates (from just £25)Here's where you can buy an affordable dupe for Barbie's bright yellow roller skates
Lire la suite »
In pictures: Demolition of iconic Co Antrim tower block beginsThe demolition plans have been the subject of local opposition
Lire la suite »
Khloé Kardashian is bringing back Pam Anderson’s iconic updo for summerIt’s 90s nostalgia central for reality star Khloé Kardashian at the minute, following her recent recreation of Baywatch star Pamela Anderson’s iconic red carpet updo
Lire la suite »
Love Island shares new photos of the iconic villa ahead of series 10It's back to sunny Spain for a long hot summer.
Lire la suite »
BGT viewers fume as judges fail to recognise iconic Scottish 'Caledonia' anthemScottish singer Cammy Barnes took to the stage to represent Bonnie Scotland on Friday night but Scottish ITV viewers were left reeling when Alesha Dixon and Amanda Holden didn't recognise the song.
Lire la suite »