What does the fox say?
Why? Well, as a skincare brand, the ad is intended to show off one of their latest shaving creams. The video is titled"Skin so soft, foxes will be jealous", and is meant to be a fun parody of humans wearing fox fur pelts as shawls which are also typically associated with wealth, hence the fancy setting of the ad. It's kind of brilliant, but there's still a big creep factor about the whole thing that has left me really – definitely a case of uncanny valley vibes.
In a secondary video posted to the brand's YouTube, we see a woman sat on the sofa next to her adorable dog. As she speaks to the camera about the brand, she mentions using the new cream has come with some"unexpected side effects". We then see a furry paw reach out and stroke her arm as she talks, and apparently her canine companion can't keep her paws off her owner's new silky smooth skin.
I jest. Overall I love this campaign despite my initial discomfort. Ads for shaving products, especially for women, are usually depicted as almost sensual with a clean-shaven protagonist flouncing through a field or stroking her own legs. It's great to see something so unique and fun for an otherwise boring product, and I commend EOS Products for producing something so bizarre that it is, in fact, genius.
Belgique Dernières Nouvelles, Belgique Actualités
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