My week on Threads
stressed me out. Instagram only offered low engagement, and my Facebook is limited to birthday and anniversary greetings . Where would Threads fit in? It turns out it fills a social media-sized hole that, up until recently, had been a black pit of despair.and the relatively open launch were unexpected and served to step around my initial misgivings. Instagram literally handed me a virtual ticket and I hopped on board, curious about the Threads ride.
As my Bluesky experiment faded into the background, I came crawling back to my abusive platform, Twitter, a place where journalists are openly scorned and anger and misinformation are actively promoted . I was startled to see so many celebs and notables on the platform almost from the moment it launched. Credit to Meta and Instagram for an obvious outreach program. In the early days, this meant that you had a semi-decent chance of real engagement with someone who has millions of followers on Instagram but just a few hundred or thousands on Threads.
There are little things missing from Threads, like a GIF gallery, and there are bigger issues, such as the lack of a chronological feed. Threads' light-touch algorithm is like an out-of-touch uncle. It knows your favorite things but sometimes forgets where you live or what you do for a living. Threads can just as easily show me a Thread from a day ago as it can show me one from two seconds ago.
I have no idea what's popular on Threads but the lack of a popularity contest is probably a good thing. Yeah, there are already Threads Influencers but nobody is making brand deals because they have X-number of followers on the platform, at least not yet.
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