“I’ve tried hundreds of hair products but always go back to Umberto Giannini for my curls.”
in your hair?” No one ever seems to notice the bright pink bottles that remain consistent on my haircare shelves.
I first tried the Umberto Giannini Curl Jelly in lockdown, early on in the pandemic. I decided to put my time indoors to use by getting to grips with my natural texture. I wanted to learn how to style my curls and how to cocktail products for the most defined outcome. In everyday life, I felt nervous to experiment with my texture for fear it would look silly or I would have to wait for my next hair wash in 10 days’ time to reset it.
Not wanting to receive deliveries unnecessarily, I remember finding a tube of Curl Jelly in the back of a drawer, wetting my hair and trying my first braid-out. When I unravelled the plaits in the morning, I was shocked., bouncy and shiny – my hair was in its glory. It was my most powerful good hair day because it was the day that I realised that I could truly enjoy playing with my hair texture, and since then I have been fully converted to Umberto Giannini curl cult.
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