'I work at Lidl and here is how we get you to buy more - plus more secrets from inside the store'
“We know that packaging changes our expectations. The better the quality of the print, it means people are willing to spend more money.”FABULOUS BINGO:He added: “So if you look at the basket, it’s quite interesting.
“Most people think of the little things you carry. Put a couple of pints of milk in it, some flour and some baked beans, it becomes quite heavy quite quickly. “But actually these baskets are much bigger. They’re substantially taller and rather than carrying it, you can pull it like a trolley.“The more time you spend, the more likely you are to purchase more.”ChristmasThe family of six compared various items, including Christmas puddings, champagne and the festive offerings of the middle aisle.
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