It's a big day for Ibis with a complete refresh of their branding. Oh, there's also an updated Ripley and Ripmo as well!
It’s been nearly 30 years since Ibis introduced the Ibis oval. While nearly everything in the bicycle industry has since changed, their logo has remained the same. That is, until today.
When founder Scot Nicol was naming his newly hatched bicycle company in 1981, he decided to evoke the thrill of flight by choosing a bird. He liked that birds are light and can fly, which are both positive traits to associate with a bicycle. Strong, elegant, and fast, our new identity instantly evokes the connection between the bird and the brand.
We also implemented an uppercase IBIS to remind people visually that our company is no longer the soft “i” of interesting, but a proud and strong “I” that embodies the spirit of us as humans. These visuals are better adapted to the complex surfacing of our frames. They look stable and modern, like our bikes.
Because of that, the entire swingarm is new and moves to a 55mm chainline, with a wider and stiffer chainstay assembly. While they were at it, Ibis added new chainstay and seatstay protection with raised blocks on the chainstay for sound deadening, and more protection overall for heel rub, and replaces the metal chain suck plate at the front.
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